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Moore reached her own turning point about a year ago, when her business began to show a profit. She no longer needed to live at the store. She could afford both a business and a home.
She and the other vendors were preparing for a sale over the summer when it dawned on them that they had a hit on their hands. Keeping stock up, refereeing customer spats, dealing with impatience related to parking and crowds and lines — these tough pressures spelled success. Good Ju Ju's move across the street answers that popularity by way of increased retail space and more parking.
Still, if the store continues to shatter expectations, that relief could be temporary. The new place won't address every concern. Customers increasingly ask to purchase items online or ahead of the store's monthly opening — something that Moore strongly opposes. And with nearby resale stores multiplying, vendors are struggling to keep tabs on all of them, to know which to recommend to longtime clients.
"If you think about it, this is all very flattering," Moore says. "We work at a store that 200 people line up to see. What a privilege to be part of something that's a phenomenon."
In the crowd that Friday morning in October is the person who led Moore down her creative repurposing path: her mom. It's Snell's first time standing in Good Ju Ju's line — she usually arrives after the doors open.
"I wish I would have showed up earlier," she says, a bit disappointed with her distant place in the pack. She's proud, of course, but she isn't here to support her daughter.
"I am here as a customer," she says, and she heads inside the resale wonderland.
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