What Made Milwaukee Famous 

After waltzing gloriously onto the scene at 2005's South By Southwest festival, What Made Milwaukee Famous snagged a record deal and promptly rereleased its 2004 debut, Trying to Never Catch Up.

Dashing off a genteel, affected pop vibe — something the quartet manages without sounding too stylized — WMMF fuses pleasantly melancholy heart-on-sleeve lyrics with Michael Kingcaid's warm, George-Harrison-like voice.

“Selling Yourself Short” by What Made Milwaukee Famous

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