Monday, June 25, 2007

Follow the Mermaid

Posted by David Martin on Mon, Jun 25, 2007 at 6:06 AM

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Starbucks heard the “predator” taunts when it plopped a new store next to the Broadway Café in 1998. But the onslaught of green-aproned baristas hasn’t been all bad for independents. By ritualizing the consumption of fancy coffee drinks, Starbucks has made caffeine peddling an attractive business. As Starbucks boss Howard Schultz said on 60 Minutes, “[W]e created an industry that did not exist ... ”

A few places around town seem to support Schultz’s theory.

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Check out the logo for Patsy's Place, which is attached to InTouch Printing (1000 East Bannister Road). Think it might echo a certain $7.8 billion corporation headquartered in Seattle?

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And how about Java Gogo at 2600 Burlington. Look familiar? -- David Martin

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Ok, Patsy's is really lame. But the Javagogo sign doesn't really seem to be a rip-off. It's green and round because it's a take-off on a traffic light. Starbucks may own the world, but they do not (yet) own green.

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Posted by Michelle in Chicago on June 27, 2007 at 7:30 AM
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