By NADIA PFLAUM
Peggy Noland’s shop at 124 west 18th Street used to be painted like a hamburger, but now it looks like the inside of a cloud. The fashion designer attached 75 pounds of white polyfill material to the walls and ceiling of her tiny boutique in time for last week’s First Friday.
“Some of the people who were walking by were so drunk they didn’t know what to make of it,” Noland giggles, leaning against the white cotton-candy-like fuzz. “Of course, people had to come in and try to touch it, which is fine.”
She’s wearing a neon patterned jumpsuit that will soon be featured on Sesame Street – the lead singer of Tilly and the Wall will wear it when the band sings the ABC’s on the children’s show in the very near future.
To add to the store’s cloudlike look, Noland lowered the ceiling by four feet. By the time that the West 18th Street Fashion Show kicks off on Saturday, she hopes to have her new, white floor installed to complete the effect.
This is the fourth time Noland has given her space a makeover – she does it every four to six months. Before the cheeseburger, it was a circus tent, and before that, it had a super-daycare look, full of hearts and rainbows. “It’s like having a million different stores at once,” she says. Noland is a big fan of installation-style art, and the fact that her store is so small means that she can overhaul it quickly and cheaply. And soon she’ll have a few more hands and extra creativity to help her: Noland was offered a teaching position at the Kansas City Art Institute in the spring, which means one thing: “Interns!”
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