Wednesday, July 1, 2009

Coffee Break's Troost stickers are all the rage

Posted by Nadia Pflaum on Wed, Jul 1, 2009 at 7:25 AM

click to enlarge Troost sticker
  • Troost sticker

If you've driven down Troost Avenue, oh, ever, you might have found yourself behind a vehicle sporting one of these blunt, black-and-white bumper stickers. They're the creation of Mark Holmes, the 41-year-old owner of Coffee Break, the quirky cafe that serves Rockhurst University and University of Missouri Kansas City students on the corner of 54th and
Troost.

Holmes sells the stickers for $1 apiece. His first 300 went pretty fast. After donating the $300 in proceeds to Durwin Rice's Tulips on Troost efforts, Holmes broke even. Making money wasn't the point. The stickers are advertising, sure, but more than that, Holmes is using them to try to drive away the negative connotations associated with Troost Avenue.

"It's all in how you interpret it," he says of the design. The street's name is big, bold and ambiguous. "Coffee Break" is on there, too, in such small letters across the bottom left that motorists never see it. "If you don't get it, you don't get it," Holmes says. "That's why it doesn't say something like, Troost is where you need to be."

The message is getting out, obviously, because Holmes' stickers are gone. His next batch of 1,000, still $1 each, should arrive in a few weeks. He sells t-shirts of the design too.

Opening a storefront cafe on Troost didn't seem like a stretch to

Holmes, a KC native who graduated from Rockhurst High and went to UMKC for a degree in mass media and communications. But it didn't take long to realize that the the

street's name is still loaded. "The people who stress the hardest that

Troost is the dividing line don't come here," he says. "Ask Kurt Wirken (of Mike's Tavern).

If you saw the diversity of his bar on any night for any of his events,

you wouldn't see it. I didn't think people still believe that kind of

stuff, but they do."

The summers are slow at the shop, so it's fortunate that Holmes owns

his building, formerly the home of his father's business, Razorback

Plumbing. He appreciates the traffic he gets during the school year

from Rockhurst and UMKC, but his relationship with the latter is made

complicated by the fact that UMKC gobbled up a significant stretch of vacant property

to his north for which there seems to be no immediate plans. Without

any other retail neighbors to bring in pedestrian traffic during the

hot months, Coffee Break can feel like a desert island.

Holmes used to create his own neighbors-for-a-day by hosting events

like WearHaus fashion shows and marketplaces. It's something he'd like

to get back into, so he says he welcomes artists and designers to hit him up for a place to show off in the fall.

Oh and p.s., Coffee Break is hosting "Cup of Kindness," a summer benefit series of concerts benefiting causes like the March of Dimes, Bridging the Gap, KKFI and the Midwest Music Foundation, and featuring acts like Howard Iceberg, Scott Easterday, Luna Cantera, Dino O'Dell, Cheri Woods, Elaine McMilian, Nick Baker, Dennis Porter, Mikal Shapiro and others. The next one is Friday, July 17.

Tags: , , , , ,

Comments (2)

Showing 1-2 of 2

Add a comment

Cof-fee Bre-ak
clap clap clapclapclap
Cof-fee Bre-ak
clap clap clapclapclap
Cof-fee Bre-ak
clap clap clapclapclap

That's right. Troost is where its at.

report   
Posted by BunE on July 1, 2009 at 1:26 PM

Those few blocks of Troost in the 50's are doing pretty well these days. Coffee Break is a great addition to the neighborhood. Seemingly every Saturday there is something happening there, whether it's a craft sale, live music or antique cars in the parking lot. It seems to be a popular spot for community groups to meet as well. Even though it's not totally my style of place, Coffee Break contributes a lot to the character of the street and the neighborhood and I appreciate that as someone who lives nearby.

report   
Posted by DLC on July 1, 2009 at 10:22 AM
Subscribe to this thread:
Showing 1-2 of 2

Add a comment

Latest in Plog

Author Archives

Most Popular Stories

Slideshows

All contents ©2012 Kansas City Pitch LLC
All rights reserved. No part of this service may be reproduced in any form without the express written permission of Kansas City Pitch LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Website powered by Foundation