Thursday, July 30, 2009

AMC making publishers pee their pants

Posted by David Martin on Thu, Jul 30, 2009 at 6:30 AM

click to enlarge amcmarqueeii.jpg

Newspaper publishers are rooting for a collapse in attendance at Washington, D.C.-area movie theaters.

Kansas City-based AMC Entertainment has stopped paying to advertise movie times in The Washington Post. A spokesman for the chain says a commitment to an ad in a daily newspaper limited AMC's ability to communicate with film fans, who can easily find show times on the Internet.

"In an era when many moviegoers are using alternative resources to access movie times, AMC has chosen to reallocate its movie time information methods," AMC spokesman Justin Scott told The Post's ombudsman.

Post executives are said to be worried that other exhibitors may follow suit, depriving the paper of a steady revenue stream.

Tags: ,

Comments (0)

Subscribe to this thread:

Add a comment

Most Popular Stories

Slideshows

All contents ©2012 Kansas City Pitch LLC
All rights reserved. No part of this service may be reproduced in any form without the express written permission of Kansas City Pitch LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.

All contents © 2012 SouthComm, Inc. 210 12th Ave S. Ste. 100, Nashville, TN 37203. (615) 244-7989.
All rights reserved. No part of this service may be reproduced in any form without the express written permission of SouthComm, Inc.
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Website powered by Foundation