Monday, December 21, 2009

Screenland Crown Center opens Christmas Day

Posted by David Martin on Mon, Dec 21, 2009 at 8:00 AM

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Movies are coming back to the third level of Crown Center Shops.

Screenland owner Butch Rigby

is taking his brand of exhibition (good movies! beer!) into two

auditoriums that went dark when Crown Center closed its six-screen

cinema a few years ago. Screenland Crown Center opens Christmas Day with The Road and Richard Linklater's Me and Orson Welles. (Wes Anderson's animated fable may also be showing, but Rigby can't advertise it for reasons that are clear only to the Budweiser swim trunks Bill Murray wore in Rushmore.)

Screenland will share a lobby and a concessions counter with Off Center Theatre, a 243-seat live-performance space Crown Center created when it knocked down the walls between the other four auditoriums.

Lucky for Rigby, the auditoriums left intact were in good physical condition. Crown Center had installed new carpet and seats not long before it decided to get out the movie business. The rooms needed a good cleaning, not a complete remodel. The path to the auditoriums is lined with old posters obtained from the National Screen Service.

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Motion Picture Management, a company Rigby and John Shipp formed, will operate Screenland Crown Center. Shipp is in charge of booking the titles. The theater will show a range of films -- art, foreign, animation, major-studio releases not playing at AMC Mainstreet. "We're going to be considering just about everything," Shipp says, adding that he'd love to host a festival recognizing a master such as Robert Altman or Terry Gilliam.


Rigby hopes the moviehouse will appeal to people who go to Crown Center to be entertained. He says American Heartland Theatre patrons are ideal customers. "They're used to coming here for the cultural experience," he says.

Moviegoers can get a break on the ticket price if they present an "Indy Showcase Card" at the box office. The cards are available from Crown Center merchants and at customer service.

The theater will be open every day between Christmas and January 3. Thereafter, the theater will operate Thursday through Sunday.

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