Monday, March 29, 2010

KCTV 5 advertising fewer weathergasms, dumbed-down forecasts

Posted by Justin Kendall on Mon, Mar 29, 2010 at 11:44 AM

If you watched any NCAA tournament games over the weekend (or any morning newscasts) on KCTV 5, then you probably saw this commercial.


It looks like a mash-up of several other recent KCTV commercials I've seen.

The theme of the commercials is the same: KCTV won't be going overboard with its weather coverage but instead will dumb down the weather lingo. If you read between the lines, the second part is a shot at weather egghead and KSHB Channel 41 meteorologist Gary Lezak.

I'm guessing this has something to do with the arrival of Blaise Labbe

as the station's news director. In a January interview, Labbe told me

that KCTV was in the midst of a research project and he was going to

listen to the advice that viewers gave him. So you'll probably get to see CSI in its entirety without Katie Horner breaking with news of sprinkles in Toganoxie.

All in all, a sad day for players of the Katie Horner Drinking Game.

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