Thursday, April 15, 2010

'There's a great future for you': Studies in Crap presents 1965's 'Your Career in Journalism'

Posted by Alan Scherstuhl on Thu, Apr 15, 2010 at 6:00 AM

Each Thursday, your Crap Archivist brings you the finest in forgotten and bewildering crap culled from basements, thrift stores, estate sales and flea markets. I do this for one reason: Knowledge is power.

click to enlarge yourcareerjournalismcover2.jpg

Your Career in Journalism

Author: M.L. Stein

Date: 1965

Publisher: Julian Messner, Inc.

Discovered at: Salvation Army, Olathe

The Cover Promises: Permanent, established institutions are not immune to change, so one of these pictures has some chicks in it.

Representative Quotes:

  • "The journalist enjoys good standing in his community. He is even likely to be held in awe." (page 47).

  • "The day may not be far off when a city editor will say to a reporter, 'Check your space gear. You're going to the moon.'" (page 86).


The easy thing would be for your Crap Archivist to treat M.L. Stein's perversely optimistic Your Career in Journalism like I would Edgar Whisenant's 88 Reasons Why the Rapture Will Be in 1988 or Rudy Giuliani's Leadership -- as Crap proved so absurd by time that its chief value comes from strip-mining it for hilarious quotes.

That's especially tempting thanks to jewels like these:

  • "If you are a college graduate in journalism, you may land a job before you even leave the campus."

  • "The story that a reporter worried and sweated over will be read by thousands and perhaps millions of people who will be informed, enlightened or amused. ... He has prestige and influence that most persons can never hope to attain."

yourcareerjournalismquiet.JPG

And there's this, on landing that first big break:

  • "By far the best idea is to go directly to a newspaper and ask the city editor for a job."

Or this goofy thought:

  • "There is an accepted tenet in the newspaper business that an experienced copyreader can always get a job."

Experienced copyreaders? But it's so much easier to crowdsource those jobs to online commenters!

Easy as it is to laugh at Stein's optimism, remember that he writes with all the certainty of 1965, the last possible moment when it still made sense to hold an absolute faith in journalism, government, or most other chunks of the all-American bedrock. (These also included segregation, Frank Sinatra, and the idea that youth culture wasn't the only culture.)

Shocking Detail:

Sometimes, Stein seems admirably forward-thinking. He writes, "The door is no longer closed against you, girls, and you can often compete with men for the same positions at the same salary."

But then he offers the girls this advice:

"Let's assume the Indian ambassador to the United States and his wife visit your city. Someone from your paper will interview him on such weighty matters as East-West relations, India's neutrality policy, and so forth. But, as a reporter from the women's section, you will talk to Mrs. Ambassador about the problems and pleasures of being a diplomat's wife, her role in Washington, her views about American women, etc."

Perhaps he would think more highly of women if the world's most famous girl reporter hadn't failed for decades to crack that Clark-is-Superman case.

yourcareerjournalismwomen.JPG

Highlight:

As he trumpets the power of daily papers and promises that even an eager kid with no interest in j-school can climb the reporting ranks from the community to the suburban to the metropolitan paper, it's mostly just Stein's belief in journalism as an institution that seems dated and impossible.

He promises, "If you are interested in public service and you can measure up to journalism's obligations and standards, there's a job on a newspaper for you."

That's no longer true, of course, and even if it were that job is likely part-time, low-paying, and dependent upon hit-count. But just because we can no longer conceive of the wealthy career journalist who inspires awe among his -- or, what the hell, her -- neighbors, that takes nothing away from journalism itself as a calling with standards and obligations worth living up to.

"Inevitably, journalism is changing," he muses in a chapter that recommends daily reporters learn to write context and analysis rather than attempt to out-scoop TV and radio. "Hacks, mediocrities and dabblers will fare poorly. Unless you have something to offer a newspaper besides eight hours a day of your time, you will soon find yourself on a treadmill -- assuming you get on a newspaper at all."

As the old institutions die, and the new ones harden into orthodoxies of their own, who's to say you need a damn newspaper at all?

Other Things Stein Gets Right:

  • "Today, many newsmen and women work in the city and live in the suburbs."

  • "Tomorrow's journalist must be enterprising. He must initiate and develop news stories, not just wait around for them to happen."

  • "There is one other category of newspapers you might want to consider. This is the neighborhood weekly published in large cities. Among them are The Village Voice in the Greenwich Village section of New York City, the Progress in San Francisco, and the Redford Record in Detroit. Some of the neighborhood weeklies are well-written and popular. Others are amateurish and more shopping guide than newspaper. Many are one-and-two-man operations and offer no employment."

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Comments (19)

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You've gotta be kidding me. The Quran burning event is an inane catastrophe to the American people! Did everyone lose track of the Golden Rule? Treat others like you want to be treated. There will undoubtedly be an international backlash against this stupid event. Just see for yourself.

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Posted by XXXO on September 12, 2010 at 7:45 PM

Terrific article, thanks. Would you explain the second point in more detail please?

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Posted by Warner Dalonzo on July 26, 2010 at 10:25 AM

Basically, every day I come to work, I expect to be told to pack my things, and it ain't because they're going to send me to the moon.

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Posted by yg bluig on May 6, 2010 at 10:42 PM

I hold David Remnick in awe.

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Posted by Pat on April 18, 2010 at 10:49 AM

My my my.

Romenesko picked up on the Fitz & Jen pick-up; next thing you know you'll be picked-up by the NYT...

Nailed down that raise yet?

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Posted by Nick on April 17, 2010 at 9:26 AM

missed that 88 rapture.i must have been out of town.praise the lord!!

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Posted by chay on April 17, 2010 at 7:35 AM

<>

I thought it was the name of Tom Wolfe's next novel.

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Posted by MediaCrank on April 16, 2010 at 9:38 AM

Wait, you mean there is NOT a great future for me in journamalism?

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Posted by Berman on April 16, 2010 at 8:06 AM

Wait...what's this?

No - it can't be true.

But it is.

You got picked up by Fitz & Jen late yesterday.

Time to push for that raise...

Kudos.

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Posted by Nick on April 16, 2010 at 5:56 AM

Yeah, he's not wrong ab out anything back then . . . except maybe the "awe" idea. Were journalists really held in awe, or did journalists hold themselves in awe and than that since they speak of official America that everyone else did too?

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Posted by Lanids on April 15, 2010 at 1:42 PM

The irony of course is that if you got into journalism in 1965 and retired in say 2005, you pretty much worked during the glory years of the profession and retired right before all the shit really hit the fan, so it's not like he was wrong in 1965. It's just sad how wrong the same advice would be today.

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Posted by Scoop on April 15, 2010 at 1:38 PM

A journalist could have tucked a pretty good 35- or 40-year career into to time between 1965 and when the bottom fell out. Mine was 29.

The part about a copy editor being able to get a job anywhere was pretty true until just a few years ago. Now, of course, newspapers are shedding them like dandruff.

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Posted by SteveO on April 15, 2010 at 1:38 PM

Going straight to the editor worked for me in 1980. These days I don't think that would work. Also, I'm not sure there are any jobs worth having.

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Posted by Dan on April 15, 2010 at 11:40 AM

"By far the best idea is to go directly to a newspaper and ask the city editor for a job."

Tony Botello tried this and got laughed out of The Star and The Pitch, but it's still sound advice.

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Posted by Beetle on April 15, 2010 at 11:06 AM

The 1960s were just about the zenith of American prosperity and power, so it's small wonder such books contained what we now consider naive optimism.

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Posted by Benjamin on April 15, 2010 at 10:59 AM

I'm with A Customer. Bloggers think just making fun of somebody else's story is journalism. (Which is not meant to slight the Crap Archivist!)

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Posted by Snrub on April 15, 2010 at 10:25 AM

The sad thing is that most of the blogs today actually think what they're doing is journalism.

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Posted by A Customer on April 15, 2010 at 10:21 AM

I have the old Boy Scout version of this. Looks similar. We could all learn something from it�s simplicity.

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Posted by John P. O'Hara1 on April 15, 2010 at 9:35 AM

Hacks, mediocrities and dabblers is also the name of Tom Waits' new boxed set.

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Posted by jjskck on April 15, 2010 at 7:17 AM
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