So Applebee's wants its 2,001 locations to feel more "local," according to a story in this week's Kansas City Star.
Applebee's is getting more
It's confusing. Hasn't Applebee's, a subsidiary of Glendale, California-based DineEquity Inc., always been the place to go for the quintessential neighborhood dining experience?
I remember the night Applebee's stayed open after we lost the Big Game.
We had fought valiantly. It just wasn't enough. We walked from the visitors' locker room to the bus with our heads hanging low.
On the ride home, I could hear Coolidge, our best player, making whimpering noises. He took the loss hard. Or maybe he was sad that Salami broke his Discman.
As the bus cut through the night, Gomez suggested that we stop at Applebee's. "Riblets," he said quietly.
"Shoot, Applebee's ain't open this late," Goldstein said.
But Gomez had a notion that the underpaid and overworked Applebee's crew members might stick around for a bunch of meathead athletes. The bus pulled into the lot, and sure enough, the Applebee's apple was dim. But just as we were kicking the ground, the manager waved us in the restaurant. Our sorrows drowned in boneless Buffalo wings.