Terry Richardson just couldn't stay away from the retail biz.
The entrepreneur is a part owner of Westport 39, a new(ish) shopping center at the corner of Pennsylvania and West 39th Street (where the vintage fantasyland Boomerang is now located, along with Chop Tops, Mash Handmade, and Kathy's Alterations). The newest addition: Colfax, 611 West 39th Street.
Midtown boutique shoppers will remember Richardson as the owner of
Revue, a boutique further west on 39th, which closed more than a
year ago. With Colfax, Richardson is back, albeit in a backseat capacity, letting her buyers fill the space -- an outdoor loading dock that's been transformed into a sunny, enclosed marketplace -- with 90 percent local merchandise.
Julia Haile was cheerfully steaming dresses when we checked in on Colfax today. The store is only open Fridays, Saturdays and Sundays. "We wanted to create a sense of urgency, so that people know they need to get here when we're open to find some great stuff," Haile said.
Colfax has been open for two weeks now, and is already stocked with tons of purses, sunglasses, summery dresses and jewelry -- I spotted pieces by local designers Scarlett Garnet and emmy-ray in the glass cases, as well as edgy treasures from Steven Shein.