Wednesday, July 28, 2010

Six classic American magazine stories reimagined for the digital age

Posted by Joe Tone on Wed, Jul 28, 2010 at 10:00 AM

click to enlarge "Frank Sinatra Has a Cold" was way more than 140 characters.
  • "Frank Sinatra Has a Cold" was way more than 140 characters.

Earlier this week, a list of some of the best magazine stories of all time bounced its way around Twitter, paying tribute to some of literary journalism's pioneers, including Gay Talese, Hunter S. Thompson and Tom Wolfe.

Of course, those kinds of stories -- thousands of words meticulously placed after dozens of hours of reporting, eagerly lapped up by a much-less-harried reading public -- are fewer and farther between these days (although they certainly still happen.) That got us thinking: What would some of those stories look like if they were written today?



We picked six of our favorites, and reworked them for today's audiences. Should you be bored, you're encouraged to rework your own favorites in the comments.



"Superman Comes to the Supermarket," by Norman Mailer. Esquire, 1960


What it Was:
Part psycho-analysis of a country, part political dispatch, Mailer's story about the 1960 Democratic National Convention in Los Angeles is Esquire's most famous piece of political reporting.

What it Would Look Like Today:
A list, destined to be eviscerated by commenters on Digg: "LA. Still Sucks, and 9 Other Things I Learned at the DNC."

"The Kentucky Derby is Decadent and Depraved," by Hunter Thompson. Scanlan's, 1970


What it Was:
Vintage Doctor, spilling over with whiskey and love.

What it Would Look Like Today:
A slideshow: "Photos from the Kentucky Derby (NSFW).

"What Do You Think of Ted Williams Now," by Richard Ben Cramer. Esquire, 1986


What it Would Look Like Today:
WHAT DO YOU THINK OF TED WILLIAMS NOW," by Drew Magary. Deadspin, 2010.

"The Silent Season of a Hero," by Gay Talese. Esquire, 1966


What it Was:
Among the best pieces of sportswriting of all time, and proud owner of one of the great Joe DiMaggio-Marilyn Monroe anecdotes:

She appeared on 10 occasions before 100,000 servicemen, and when she returned, she said, "It was so wonderful, Joe. You never heard such cheering."


"Yes, I have," he said.

What it Would Look Like Today: A video on TMZ, with DiMaggio trying to pick up his luggage at SFO while an orange-tinted intern shoved a camera in his face and faux-politely asked about his marriage to Marilyn. Headline: "Boltin Joe -- DiMaggio leaving Marilyn for Idol runner-up."

"Shadow of a Nation," by Gary Smith. Sports Illustrated, 1991

What it Was:
A deeply reported, expertly constructed tale of otherwise forgotten high school basketball players in Montana, read in its entirety by one full-time copy editor, three journalism students and the guy who edits Best American Sportswriting.

What it Would Look Like Today:
A deeply reported, expertly constructed tale of otherwise forgotten high school badminton players in Harlem, read in its entirety by one part-time copy editor and three PR students. (The guy who edits Best American Sportswriting would almost finish it, but would love the story so much he would Tweet about it halfway through and forget to finish it.)

"Frank Sinatra Has a Cold," by Gay Talese. Esquire, 1966


What it Was:
Considered the best magazine story of all time, Talese's story helped make Esquire the dream workplace of every wannabe-literary journalism student who graduated between 1966 and 2002. (Now it's Slate, I guess. Or maybe Barnes and Noble.)

What it Would Look Like Today:
"@GayTaleseEsq RT @OldBlueEyes: I'm feeling kind of sniffly. Think I may be coming down with something."

Comments (7)

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Posted by Celestina Ontko on 10/10/2010 at 2:05 PM

A pretty fine article and superb blog. Is there any way I can subscribe to new articles, you know like obtaining them on email or something like that.

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Posted by Lorie Dority on 08/28/2010 at 6:53 PM

"wannabe literal" student? You mean wannabe literary?

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Posted by Hey on 07/31/2010 at 9:00 PM

Funny. Thanks for the reminder about some great writing. I'm going to reread a few of these.

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Posted by longformstyle on 07/30/2010 at 6:34 PM

When I read this I was initially amused, then felt saddened to see great journalism reduced to a mere tweet. Just how much are we missing today as mainstream journalism and major long-form magazine outlets continue their slow bleeding and collapse?

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Posted by jackmac on 07/28/2010 at 11:38 AM

Thanks, @TheEditor. Sometimes I transpose things. It's fixed now.

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Posted by Tone on 07/28/2010 at 11:03 AM

Oh, where have all the copy editors gone? It's NSFW not NSWF. Unless, of course, I'm unfamiliar with a new acronym.

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Posted by The Editor on 07/28/2010 at 10:56 AM
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