Graffiti is obviously not discouraged in the alleys that branch northward from West 18th Street between Baltimore Avenue and Wyandotte Street. These walls have been splashed and coated again and again by spray-can artists (with varying degrees of talent) for a decade, at least.
Advertising agencies commonly co-opt street art for the commercial interests of their clients. Now, an ad has shown up on a wall typically reserved for street artists. The question is: What the hell is it for?
Google tells me that the slogan, "Everybody's
getting it," was used in ads for Juno
internet services in 1999. Which was ... a long time ago.
I e-mailed a photo of the wall to Peregrine Honig, local celebrity and panty purveyor at Birdies, 116 West 18th Street, and asked, "Do you know what this ad is for?" She replied, "Herpes?"
A friend who works at Barkley, the advertising company that occupies the TWA Building just one block east of the alley on West 18th, didn't recognize the ad, either.
Obscurity is not exactly the hallmark of effective campaigning. But then again, I'm writing about it on a blog. Maybe it's all part of the ad's guerrilla-marketing genius, and soon the truth will be revealed?
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@JAZ --
I know, right? It kind of reminds me of the Metlife font. Met...Get...? I don't know, but it does make me want to pour a cocktail, Don Draper style.
I think the clue is the GET part. Maybe its the name of a company or an acronym? Plus, the period in the sentence is similar to the GET font, could be another clue? Don Draper would be so disappointed at this.
Yikes! Careful Nadia. Not sure what (it) is but the cryptic message above sounds like (it) might be something you dont wanna see.
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