In the '60s, women burned their bras and swallowed baby-killing pills for one reason: to teach the little girls of the future that they are worthy enough to one day marry a man as rich as they dare to dream. But one Kansas Toys "R" Us set us uncomfortably back to pre-Feminist times.
In KCTV5's weird story out of Olathe, a woman named Nancy George went to Toys "R" Us to buy her brunette daughter a matching brown-haired doll. She was smitten with the Play All Day Doll, a robotic piece of plastic that sings "Wheels on the Bus" with all the charm of a screeching cat in heat. She was also enticed by the $5 off coupon that came with the doll.
The woman checked her receipt and saw that the discount wasn't
So the clerk ran it through again, and told George that the "Hispanic"
version of the doll didn't come with the discount. "She said it's only
the doll with the blond hair and blue eyes that's on sale," George told
George was upset that the Aryan doll was cheaper, and the staff begrudgingly gave in and agreed to cut five bucks from her total. She's still peeved that the Toys "R" Us staff didn't seem to care about the ethnic issues that went along with the incident.
Really, though, isn't it the Aryan mothers who should be upset? What kind of lesson is Toys "R" Us teaching when it says that Nordic brats aren't worth as much as girls of other races? How will a blue-eyed girl ever bag a man when all he can see reflected in her flaxen hair is a $5 off sale sticker?
Someone certainly deserves to be offended, regardless of who it is. Toys "R" Us violated Dr. Martin Luther King's most sacred tenet: that every doll baby in every shade of plastic would one day be priced the same. We thought post-racial America was already there.
KCTV5 contacted Kathleen Waugh, the spokesperson for the national toy store. Waugh said it's Toys "R" Us policy to price dolls of every ethnicity the same and that this incident was an isolated mistake. She said that the price discrepancy had been fixed.
The emotional trauma of the fair-haired child, however, won't be as easily erased. There hasn't been a blond Disney princess since 1959 ... well, until last month, anyway. But that fatty's in 3D.