Friday, April 8, 2011

Sporting Kansas City stokes rivalry with Chicago Fire through subs and philanthropy

Posted By on Fri, Apr 8, 2011 at 12:30 PM

click to enlarge Rivalries are delicious.
  • Rivalries are delicious.

For sports teams, the best rivalries are geographic (Mizzou-KU) or have long histories of battling for championships and prestige (Lakers-Celtics). Unfortunately for Sporting Kansas City fans and marketers, the soccer club has neither.

But that's not going to stop the team from attempting to stoke a quasi-rivalry with the Chicago Fire into full-blown, old-fashioned fan hatred. The best way to do accomplish this? Through free food and philanthropy, of course.



Sporting announced this morning that it had partnered with the five

local Firehouse Subs locations to give fans free medium subs (with

the purchase of a drink and chips) the day after each Fire loss all season

long. Whoo! (Fat City's Jonathan Bender says the sammies

are pretty decent.) Last year the Fire lost 12 times in 30 games,

so you could be eating cheap lunches regularly this summer. You have to

say the corny line, "Put out the Fire" to the cashier to get the free eats, but that's a

small price to pay.

But SKC's plan to get fans rooting against Chicago doesn't stop with

grub. Team president Robb Heineman tweeted recently that for

every goal scored against the Fire this season, the club will donate

$500 to Livestrong, the cancer-research nonprofit that SKC's new stadium

will be named for. Last season the Fire had 38 goals tallied against

them. That's going to be a big check at the end of the year.

If charity and free sandwiches can't get you to cheer, you must really

hate soccer.


Follow The Pitch on Facebook and on Twitter @pitchplog.

Tags: , , ,

Comments (9)

Showing 1-9 of 9

Add a comment

 
Subscribe to this thread:
Showing 1-9 of 9

Add a comment

More by Ben Palosaari

Most Popular Stories

Slideshows

All contents ©2014 Kansas City Pitch LLC
All rights reserved. No part of this service may be reproduced in any form without the express written permission of Kansas City Pitch LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.

All contents © 2012 SouthComm, Inc. 210 12th Ave S. Ste. 100, Nashville, TN 37203. (615) 244-7989.
All rights reserved. No part of this service may be reproduced in any form without the express written permission of SouthComm, Inc.
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Website powered by Foundation