CNBC's Darren Rovell believes that Major League Baseball is overvaluing tickets to baseball games. In a Monday afternoon story, Rovell noted that tickets to last night's Royals-Indians game were going for less than $5 on the secondary market, thus proving MLB's pricing to be jacked up.
"If teams don't accept that, on a given night against a bad opponent,
their ticket is worth $1, then they are just denying the reality,"
Rovell wrote, adding that the Washington Nationals were selling tickets
for $1 (along with $1 hot dogs, peanuts, popcorn and parking).
In the wake of last night's 19-1 thrashing of the Kansas City Royals by
the Cleveland Indians, I doubt that anyone in Royal blue thought they got their money's worth. Sports Illustrated's Joe Posnanski wrote a story about the game
worst pitching performance ever."
Here's Rovell's take:
It's a fine line, but in the end, I think it's the right move. You see, the truth is that there's no such thing as devaluing your product. When your product is good again, people will show up. So how about the Royals, who are 20-19, and the Indians, who are 24-13, and are at the bottom in league attendance? It's obviously not on-field performance that is keeping people from the ballpark.Royals fans probably don't want to ever hear the name Vin Mazzaro again. But his next pitching expedition might be more palatable if the tickets are only a buck. Hell, you may be able to see history made. Any objections to $1 tickets?
These teams have to work harder to make going to the game a more attractive option. Until then, they have to make like the Nationals and advertise bargain-basement prices to get butts in the seats.