Monday, July 18, 2011

Jason Whitlock wants you all to know he's responsible for Nick Wright's ratings win

Posted By on Mon, Jul 18, 2011 at 2:45 PM

click to enlarge These women had A-cups before they sat on Whitlock's lap.
  • These women had A-cups before they sat on Whitlock's lap.

Kansas City's media watchers all have a take on why Nick Wright's ratings have improved this summer. Detractors say he's riding the temporary swell of Royals' games to a few fractions of a point's lead in a small, yet significant, demographic. Fans say rival and longtime rating's champ Kevin Kietzman's show has become stale and predictable. Real journalists, however, look beyond the conventional wisdom of either side to get to the truth. To that end, Fox Sports scribe Jason Whitlock would like to know why we aren't paying attention to the contributions of Jason Whitlock.

"All it took was two phone calls in June for a shocking radio ratings upset in KC," Whitlock tweeted on Friday. Then, to be sure no one missed it, he tweeted later that day, "Two phone calls and radio ratings are upside down in KC."



Whitlock called into Wright's show twice in June. The former Star sports columnist started the first conversation, saying he was bored and wanted to check in on KC. Why call a sports-talk show to check in on your old turf rather than, say, call a friend? As we all know, ever since that chemical spill at the Star's printing facility, Whitlock's molecules have been in a state of constant flux at a subatomic level of irregular quantum mechanics not unlike Schrodinger's cat. He now can exist only if someone else is paying attention to him at all times, or when calling someone a racist when they disagree with him. Physicists call it the "Whitlock Paradox."

I digress. When Nick Wright put him on the air and Whitlock took corporeal form, he almost immediately began critiquing Wright's personality and show. A second call later that week, after Whitlock had grown accustomed to the crashing return of flesh and sensory perception, found the writer more cordial, and the two mostly talked about their relationship as opposed to the Chiefs or Royals. You can find both calls in Wright's online archives

For the last couple of years, rumors have circulated that Whitlock was in talks for a radio show. He has a Fox Sports podcast and has done radio work in the past (he sometimes fills in for Jim Rome). So it's possible that these tweets were about convincing people who make such deals that he'll bring in the ratings. That would be in character. Before he left the Star, his pitch to increase circulation was to give the people more Jason Whitlock. Then again, those radio rumors remain only rumors. With the Whitlockian nature of the universe, only Jason Whitlock knows for sure when Jason Whitlock will grace us again, and in what form.

Jason Whitlock Jason Whitlock Jason Whitlock.


Follow The Pitch on Facebook and on Twitter @pitchplog and Peter Rugg on Twitter @petermrugg.

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