Wednesday, August 31, 2011

K-State introduces EcoKat, a human-cat hybrid that will save the planet

Posted By on Wed, Aug 31, 2011 at 9:10 AM

Submitted without comment, a press release and video from Kansas State introducing its new environmentally friendly mascot, EcoKat, and her partnership with the traditional mascot, Willie the Wildcat. Collectively, they will be known as the Eco-Enforcers:

Meet EcoKat, crusader of conservation and fanatic of fluorescents. The new caricature has embarked upon Kansas State University with one mission: Reduce, reuse and recycle.

Catch EcoKat at community events like Purple Power Play, visiting the local elementary schools and making other community appearances.

EcoKat, who is played by a K-State senior who auditioned for the role, is outfitted in a costume made of 90 percent repurposed materials, coming mostly from the athletics department. The department of apparel, textiles and interior design used eco-friendly dyes to get the final look, making it entirely sustainable and recyclable within K-State.

The EcoKat video idea was born from a serious call to action that morphed into a more humorous, tough-love take on environmentalism.

Willie the Wildcat was added into the equation to make the local campaign uniquely K-State.

The Mission:
Kansas State University was the only public university in Kansas to make the Princeton Review's "Guide to Green Colleges" in 2011, but that's only the beginning. EcoKat is here to make sure K-State stays on the path to green.

If every single K-State student (that's more than 24,000!) makes an effort to be more environmentally conscious, big change can happen in our community. The university is hoping to cut energy usage by 15 percent over the next four years. EcoKat and sidekick Willie the Wildcat, together known as the Eco-Enforcers, will take to the K-State campus to teach everyone how to save the world. Whenever you spot them, know that they're out and looking for YOU to conserve.

See also, Greezo:




Follow The Pitch on Facebook and on Twitter @pitchplog & @KCPitchBen.

Tags: , , ,

Comments (13)

Showing 1-13 of 13

Add a comment

 
Subscribe to this thread:
Showing 1-13 of 13

Add a comment

Most Popular Stories

Slideshows

All contents ©2015 Kansas City Pitch LLC
All rights reserved. No part of this service may be reproduced in any form without the express written permission of Kansas City Pitch LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.

All contents © 2012 SouthComm, Inc. 210 12th Ave S. Ste. 100, Nashville, TN 37203. (615) 244-7989.
All rights reserved. No part of this service may be reproduced in any form without the express written permission of SouthComm, Inc.
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Website powered by Foundation