The Austin-based movie chain is in the midst of a massive expansion with theaters planned in Houston; Dallas; Washington, D.C.; New York City; and San Francisco. The quirky theater made national news last year for kicking a moviegoer out for texting in the theater. When she left a voice-mail tirade about how she was treated, their mock-PSA response went viral. The Alamo Drafthouse has had a strict no-talking policy since it opened in 1997.
In addition to its vow of silence, Alamo has also banned commercials before the start of movies and spaces its first row farther away from the screen. In a release on the theater's website, the Alamo Drafthouse also explained its plans for a makeover of the Marquee, the bar and restaurant space adjacent to the lobby:
This new vision for the Mainstreet also extends to the theater's spacious interior bar, which will reemerge as The Chesterfield Club. Resurrecting a slice of the city's "Paris on the Plains" past with a Jazz Age atmosphere augmented by classic crafted cocktails, dancing, and live entertainment, the Chesterfield Club will be an entertainment venue all its own within the District.
For those who have been to the Alamo Drafthouse, kindly share your experience in the comments.