According to financial reports filed this month, Stouffer has the third most money of all SOS candidates. So how can he afford so many billboards? The Huffington Post has the interesting answer: Outdoor advertising companies have been donating the space to Stouffer, who has sponsored pro-billboard legislation in Jefferson City.
A fundraising disclosure from July 23 shows that billboard giant the Lamar Co. donated $45,000 in outdoor advertising space. That splurge of free advertising brings his total donated billboard amount to $117,809 and Lamar's contribution to $101,609, HuffPo reports.
The billboard industry is making it clear that Stouffer is their guy. The head of the Missouri Outdoor Advertising Association told the site, "Oh my gosh, the whole time Bill Stouffer has been in the Senate, he has more appreciation and understanding of our industry than anyone. He supported us when people tried to eliminate billboards."
In the last legislative session, Stouffer sponsored a bill that allows highway billboards to be moved during highway construction. The bill also allows thousands of traditional billboards to be converted to electronic billboards.