Saturday, July 28, 2012

Alamo Drafthouse debuts latest Mondo poster: The Goonies

KC native Justin Ishmael talks design.

Posted By on Sat, Jul 28, 2012 at 8:32 PM

Goonies_Poster.jpg

Kansas Citians watching tonight's screening of The Goonies at the new Alamo Drafthouse (1400 Main) just got their first look at the event's special poster (which is quite a bit different from the one that originally accompanied the 1985 film). Now you get to see it. Look! It's right up there!

The one-off image is the latest eye-catching souvenir from Mondo, the beloved-by-movie-and-graphic-art-nerds design firm for which KC native Justin Ishmael is creative director. Ishmael answered some questions from The Pitch by e-mail ahead of tonight's sold-out showing. Meet him after the jump.

Justin Ishmael is serious about his work.
  • Annie Ray
  • Justin Ishmael is serious about his work.

The Pitch: With a movie that feels as familiar as The Goonies, how much rewatching does the artist do, and what are they looking for?

Ishmael: I don’t think it takes a lot of rewatching for a classic movie like The Goonies. The poster’s artist, Randy Ortiz, loves the movie and contacted us with his idea for the design, so it was a really easy process.

How often do you end up with a really close second-place idea or design as Mondo artists are working on these?

We never really have to scrap a design entirely. If we do have an alternate design, it’s usually just as good as the main poster and will end up as a variant.

Are you and the Mondo artists pretty much always mentally designing iconography to go with the movies and shows you watch? What do you watch or read or listen to when you want to detach from that impulse?

I don’t ever feel the need to detach from that impulse. Our hobbies are our work, and I enjoy what I do. So if I’m watching a movie or TV show or reading a comic book and I like it, I will probably want Mondo to do something with it.

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