While a number of fans wore black in the stands Sunday as part of a funereal protest over this season, the Chiefs did manage to sell enough tickets to avoid a television blackout. This is why fans wearing paper bags that said 'Sorrowhead' and 'Fire the Walrus' were being beamed out on television sets across the country.
I was left with a lot of questions about the bagheads. Are you walking into the stadium with the bag on? Or do you put it on once you reach your seat? If that's the case, does that ruin the concept of anonymity? Can one still watch a game while wearing a paper bag? Do you even care about the game at that point? If there are any bag-wearing fans reading this, please clue me in.
The impact of the latest protests from an understandably frustrated fanbase likely won't be known until after the season. But Chiefs fans may have just unwittingly recruited a new voice to add some pressure on the ownership. The baghead fans were initially shown from the front; however, when the camera caught the back of the bags, displayed prominently in red-stamped letters was the word 'Hy-Vee.' The official grocery store and sponsor of the Chiefs might start wondering if its brand is being hurt because of its association with the Chiefs. It's one thing to sponsor the team; it's another to have your products provide the raw materials for a protest. And Hy-Vee speaks the same language as Chiefs' owner Clark Hunt: business speak.