That asterisk in the header for this post isn't some way around your place of employment's filters (works pretty well, though, right?). That's what it says on the cover, so it's the title of the book. If Titan Books wanted it to be called Shootin' the Shit with Kevin Smith, they should've put "shit" on the cover. Whatever -- semantics.
The subtitle for the newest collection of Kevin Smith's musings is subtitled "The Best of SModcast." SModcast, for the uninitiated, is the somewhat weekly