Nick Brownlee's history of disposable popular music, also known as "bubblegum," is a treatise that gives its otherwise flippant topic a modicum of respect. However, at the same time, Bubblegum: The History of Plastic Pop is a bathroom read, simply because the subject matter is a litany of Svengalis and their proteges.
Bubblegum is defined by The Rock Snob's Dictionary as a "reactionary lite-pop movement of the late sixties and early seventies instigated by record producers and songwriter
