Subject: Gatorade

• Ex-X Factor

  April 25, 2007

• Jared Allen's: A Club Dedicated to the Man -- And to All Things 69

  March 12, 2008

• Following the Missouri River 340: A How To

  July 30, 2008

• Weird Drink Roundup: Red Espresso and Alcohol ßG Killer

  September 4, 2008

• Daily Briefs: David Foster Wallace Has a Posse

  September 15, 2008

• On Frozen Pond

  April 22, 2004

• Gatorade: a cure for what ails ya

  Flickr: DJ Linda LovelyGatorade has been promoting its new G line of low-calorie drinks with a team of athletes -- the Super Bowl ad featured 16 different stars. But athletes aren't Gatorade's real target audience. It's hungover people!Our sister blog The Snitch in San Francisco did some research among store clerks and estimates that 50 percent of all Gatorade sales are for hangovers; the percentage goes up on weekends. For most out-of-shape people, it's the only reason they have to drink Gatora

  February 20, 2009

• Best You-Know-You've-Made-It-When Moment, Pro Division

  October 7, 2004

• G stands for geeks

  Ten days ago, we wrote about Gatorade's new line of drinks called "G" and how a large part of its audience is people with hangovers whose only exercise is 12-ounce curls.Besides athletes and drunks, Gatorade apparently has a third audience -- geeks. If the company's new commercials are any indicators of who drinks Gatorade, it's comedy nerds who can quote Monty Python and have 10 minutes to watch Kevin Garnett err... King Garnett the Glorious and other athletes (Sir Jeter the Gifted, Sir Bolt th

  March 2, 2009

• Unplanned Unemployment

  June 29, 2006

• Britney's coming! In related news, metro reports Cheetos shortage

  Roadies for Britney Spears' "Circus" tour are loading equipment into the Sprint Center at this very moment! Shani Tate Ross, the director of communications and marketing at the Sprint Center, says that tomorrow night's show is nearly sold out, with mostly premium and VIP tickets still available. Those seats run $125 to $549. It's Britney, bitch, and "recession" ain't in her vocabulary. Ross also wants to remind ticket holders that the show starts right at 7:00 p.m., which is an hour earlier

  April 1, 2009

• Canine Grime

  December 7, 2006

• The Express

  October 9, 2008

• Up Show-Me Creek: The Missouri 340 river race takes endurance — and a fair share of crazy

  July 31, 2008

• Body of War

  March 6, 2008

• Sex Games

  March 2, 2006

• Backwash

  We drag the river for stuff you didn't know you were missing.

  August 4, 2005

• Lord of the Dance

  The Hurricane's unofficial mascot cheers up our weekends.

  April 7, 2005

• Gone in a Flash

  Naked racers streak in their annual Sun Run.

  July 8, 2004

• Fall Harvest

  Farmers markets are scarier but still open.

  October 30, 2003

• Burger King of Pain

  Neil Hamburger laughs to keep from crying.

  July 10, 2003

• Planet Rock

  Salt the Earth aims to take its seasoned sound worldwide.

  March 28, 2002

• The Scholars of Central High

  They're smart and full of potential, but they come from one of Missouri's worst-performing schools.

  June 21, 2001

• Purple Reign

  Barney loves you, and kids love his Musical Castle.

  April 26, 2001

• You Will Love It

  Josie doesn't pussyfoot around: You're being brainwashed by pop.

  April 12, 2001

• Coca-Cola and Pepsi are no longer content to feud quietly

  \While it may not be Hatfield vs. McCoy, Coca-Cola and Pepsi-Cola have enough bad blood between them to fill a Wikipedia page and even cause skirmishes among drivers. The rivalry may have flattened a little since its Pepsi challenge/New Coke days, but things got heated again last Friday in court.At contention was whether Coke's brand Powerade had lied in advertisements for its ION4 sports drink. Billboard ads showed a Powerade bottle looming over a Gatorade bottle lopped in half, while the tag "

  June 9, 2009

• Let the debate over road trip snacks begin

  ​Finding the right road trip snacks can be as difficult as finding somebody you want to sit next to for 12 hours while driving across western Kansas. Epicurious recently offered up a list of "13 Do's and 7 Don'ts" for road trip snacks. And while the idea was clearly designed to provide people with nutritional options while trapped in a car, the effort is sorely misguided. On the Do's: The advice to take along beef jerky is probably the real keeper. Otherwise, there are some glaring holes on a

  July 31, 2009

• Is this milk supposed to be fizzy?

  ​Occasionally you have to wonder what soft-drink executives are thinking. According to the Times Online, Coca-Cola is test marketing a carbonated milk beverage, Vio, in New York City. The four main ingredients are skim milk, sparkling water, fruit and cane sugar. For now, there are four flavors: peach, mango, berry citrus and tropical colada. It doesn't need to be refrigerated and the taste is apparently "like a birthday party for a polar bear." A review for BevNET.com offered the following as

  August 3, 2009

• Rightbloggers defend Rush with an NFL boycott; are beer, buffalo wings next?

  ​ The National Football League has a large millionaire population which predictably contributes overwhelmingly to Republicans over Democrats. Yet this week we learned from rightbloggers that the NFL is in fact a wing of the liberal conspiracy.Early this month Rush Limbaugh and Dave Checketts collaborated on a bid to buy the St. Louis Rams NFL franchise. But after some people in the League -- including Commissioner Roger Goodell and NFL Players Association executive director DeMaurice Smith --

  October 19, 2009