This iconic advertising image wasn't the "Aunt Jemima" that I remember on the cardboard boxes of Aunt Jemima Pancake & Waffle Mix that my mother purchased at the cormer grocery store during my childhood. No, the smiling African-American lady on those boxes was still sporting that post-Civil War slave ensemble: a red-and-white checked calico dress and a checkered kerchief on her head. As a kid, the illustration puzzled me. We lived in an urban neighborhood and none of the black wo