In a move that fills me with confusion and suspicion, Denny's is trying to make their restaurant chain "cool" by creating a pseudo-subculture called Denny's Allnighter. They've got band like Rascal Flatts, Sum 41, and the Gym Class Heroes creating items for a special "Rockstar Menu." I swear to God--I can only wish that I was making this up, because it seems like something that was conceived by the Onion.
Anyhow, ridiculous or not, the restaurant chain will be "hosting the official Warped Tour after parties this year at 23 lucky locations," and Kansas City's date of August 4 is one of those "lucky locations." The possible bands for said afterparties are The Devil Wears Prada, Hit the Lights, Sing It Loud, A Skylit Drive, Dance Gavin Dance, Breathe Carolina, Attack Attack!, Therefore I Am, Innerpartysystem, TV/TV and This Providence. I've no clue as to exactly who we're getting out of this, other than there will be five of them, but after looking at that list, does it really even matter?
After digging through the blog on the Allnighter site, I've come to the conclusion that these afterparties are nothing more than the bands showing up and everybody eating at Denny's. Why? I mean, I know you've got to go somewhere, but the nearest Denny's to Sandstone is a good twenty minute drive away. There's a Go Chicken Go right down the road, and that's way more punk rock than Denny's.
[insert joke about Warped Tour not being punk here]
You need to RSVP, which you can do here. Still, I can't help but feel that trying to market Denny's to scene kids isn't any less arbitrary a decision than trying start a campaign to make hipsters drink Michelob instead of PBR.
Showing 1-9 of 9
Holy shit, I just saw jjskck's tour-de-force of a comment. That totally flew me to the moon over my hammy.
Aw, shit. Bryan's cross-marketing comment was just what I needed to get out of the Excel funk I'm experiencing.
For the bands listed:
The Devil Wears Prada: A SINfully delectable devil's food cake, layered with HOT fudge icing. You'll sell your soul for this treat!
Hit the Lights: An egg-white omelet, stuffed with the good stuff--red peppers, onions, mushrooms, and olives. When you want to hit the LIGHTS, Denny's does you right!
S(l)ing It Loud: A cast-iron skillet, piled high with hash browns, sausage, vegetables, and ATTITUDE! When you hear this bad boy sizzle, you'll know for sure: when Denny's slings hash, they SLING IT LOUD!
Breathe Carolina: When this stunning plate of tangy pulled pork and creamy cole slaw on a fresh kaiser roll is brought to your table, everyone will "Raleigh" behind you! Let that aroma waft a little...yeah, that's how you BREATHE CAROLINA! With your choice of potato (baked potato from 5-10pm only).
Attack Attack: Watching your cholesterol? You little bitch--Crestor's not very punk. Four strips of bacon. Four sausage patties. Two biscuits with sausage gravy. Eggs "our way", which is to say "scrambled and smothered in queso ranchero sauce"! Your arteries can suck our balls, poser.
Therefore I Am: A sizzling 6 oz ham steak, served with piping-hot hash browns, two eggs your way, and your choice of toast. For the philosophical breakfast eater: "I oink, THEREFORE I HAM!"
Innerpartysystem: A 1/2 pound, all-beef MONSTER of a dog, smothered in our homemade chili, onions, and sharp cheddar cheese. Your INNERSYSTEM will be havin' some kind of PARTY, brah!
TV/TV: Our newest sandwich! Turkey and your choice of Vegetables on rye, with an unexpected bonus: a collector's edition Frank N. Furter figurine! TV/TV also comes with an ambiguous choice of side.
I had a great time at the Denny's by 95th and Metcalf after the Pearl Jam show in '98 (coulda been '99 I guess...they were supporting Yield).
The only cross-marketing I could remember was jam being yielded onto my toast.
Based purely on the handful of Warped Tours I attended, I don't see the appeal. After a long, hot summer day of battling heat exhaustion, exposure and circle pits, a big plate of warm pancakes and a side of bacon was not, and is not high on my list of "must have" meals.
Denny's has been going at this for a while now. I remember feeling similar astonishment when they sent a presskit to the office sometime last year. It seemed at the time like someone at the Denny's corporate office -- perhaps ol' Jedediah Cornelius Denny himself -- heard about how MySpace was all the rage with the kids and told his people to get on that shit. I'm amazed it's lasted this long. And now it's coming to town. I hope they take it to the Denny's by Broadway & I-35. That would be even more ridiculous than this video of Eagles of Death Metal making heart-shaped pancakes and wearing "Allnighter" shirts.
http://www.youtube.com/watch?v...
like
dislike
