Monday, October 26, 2009

Video: the Measure [SA], "Unlucky"

Posted by Nick Spacek on Mon, Oct 26, 2009 at 4:00 PM

I'm starting to become that guy who gets all annoyed at the radio and wonders why all the bands I like can't get played on the radio. Every ten minutes, I'm spouting off the usual:

"Well, if [Band X] can get airplay, [Band Y] should be tearing up the charts! They're so much more talented!"

However, since most of the bands I really really like are either broken up, dead, on labels that are completely lacking in any sort of promotional budget, or not on a label at all, I tend to just go on my merry way, trying to make sure I hip people to the groups I think deserve a little more attention.

click to enlarge measure_sa.jpg

This is the case with New Brunswick, New Jersey's the Measure [SA]. Not quite punk, not quite indie, they're one of those bands that would've blown the hell up on college radio at one point. However, college radio isn't what it once was, and they're not really playing anything that's "off the moment" (i.e., fuzzily recorded shoegazer garage) enough to warrant a lot of hipster attention.

They just recorded a Pink Couch Session of an until now unreleased song entitled "Unlucky." Watch it. Tell your friends.

The Measure [SA] - Unwritten from If You Make It on Vimeo.

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I'm just going to hope that phrase takes off.

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Posted by Nick3 on 10/27/2009 at 1:10 PM

"Fuzzily recorded shoegazer garage." This is the term I've been looking for for months. It's weird, because I spent a good three or four months eating all of that stuff up and finally, it went a band too far and I got really annoyed and wanted to beat up the Wavvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvves guy just like the Black Lips guy should have done.

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Posted by Ian H. on 10/26/2009 at 10:33 PM

Their "Songs About People 'n' Fruit 'n' Shit" is my favorite EP of the year, as well as favorite album titled.

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Posted by Nick3 on 10/26/2009 at 4:08 PM

You are KIDDING me.

Not two weeks ago, I was visiting a friend in NJ and just by chance saw the Measure play at the Court Tavern in New Brunswick. They were great, though they had the misfortune of being on a bill with a bunch of folksy bands, so the crowd response was middling at best.

The Court, by the way, is, to my knowledge, the only place to see a decent band in New Brunswick environs. The back-cover image of the first Gaslight Anthem album was taken there. (I'm all about the back-cover images these days y'know.)

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Posted by Jason Harper on 10/26/2009 at 3:19 PM
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