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Friday, September 10, 2010

Come Undone

Five must-haves from the Weezer-Hurley clothing line

Posted by David Hudnall on Fri, Sep 10, 2010 at 9:29 AM

click to enlarge Weezer: Now available at PacSun!
  • Weezer: Now available at PacSun!
Yes, what you heard about Weezer naming its album Hurley after the clothing company Hurley as part of some bizarre cross-promotional merch deal is true. (Of course it's true.)

That makes the fact that Weezer put the guy from Lost on the cover not just lame, but cowardly. It's a sad attempt at novelty meant to distract us from their gross business deal. If you're interested in the details, Stereogum's got a solid rundown of the band's waffling statements here. 

Well, the line exists, so we might as well have a look at the clothes, right? 

Conducting a perverse social experiment by determining how much shit you can heap on your fans before they stop buying your albums? Well, that's awfully cold-blooded; good thing you've got a puffy vest to warm you up after you take a long, hard look in the mirror!

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Rehearsing with the All-American Rejects? Those guys are young -- and very cool. Hold your own with this youthful plaid. 

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Going sledding with Ryan Adams? Better grab a hat, lest you catch a cold!

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Shrek 4 cash burning a hole in your pocket? Treat your girl to a new top -- the kind that reminds all the other girls that her man's the one who wrote "Pork and Beans." 

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Have you abandoned your artistic goals? (And as a result, ended up becoming a very successful, famous musician?) People will start to recognize you out in public. But sometimes you don't want to be recognized, amirite? And on those days, a hoodie will help you blend in with the regs -- you know, the types of people who buy your terrible fucking albums. 

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Comments (8)

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Rivers' admitted favorite band is KISS, so it's not too surprising. at least they want to do a tour and play strictly Blue/Pinkerton tunes. I'll pay for that. I was a little heated, when I paid $14 bucks for the last album, and the day after release it was on Myspace for $3.99 as a digital download

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Posted by Jabberock on 09/12/2010 at 8:46 PM

The difference is that KISS are unabashed, unapologetic sellouts. Rivers Cuomo still tries to pretend he's an artiste.

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Posted by jjskck on 09/10/2010 at 2:37 PM

Weezer always were the pioneers of selling out. Only KISS can compete with them.

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Posted by Abe on 09/10/2010 at 11:09 AM

The tags are wonderful. :)

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Posted by Jesse Kates on 09/10/2010 at 10:13 AM

They look at themselves in the mirror the same way I do. Look yourself straight in the eye and say Damn! You are such a badass! Go get em!

Who cares if they have a clothing line? Doesn't everyone remotely famous have one?

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Posted by TDean on 09/10/2010 at 10:11 AM

hilarious

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Posted by big bird on 09/10/2010 at 9:46 AM

This is so depressing. It seems inconceivable now, but didn't we all just LOVE Weezer at one point? I remember being pissed when they broke up after Pinkerton, and I'll stand by that album and the debut album. Holy Hell though, I looked at those links to the recent releases. It seems like they've been trying to release a shitty album every year like clockwork. This album and clothing line with "Hurley" is just the cherry on top.

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Posted by Beans on 09/10/2010 at 9:44 AM

Love the tags on this post.

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Posted by jjskck on 09/10/2010 at 9:06 AM
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