Yesterday we told you about local band Minden's recent luck in landing its new single, "Swift Way On," in a Free People ad campaign. Well, it turns out that a few more of Kansas City's finest have hit the indie fashion jackpot as well -- and interestingly, all four of these bands release albums under local tastemaker label the Record Machine.
State Bird and Soft Reeds play soundtrack to Roxy Clothing's bikini-clad, long-legged summer ad campaign, while Saharan Gazelle Boy's dreamsicle electro-pop supports a host of California surfers in Quicksilver's latest beachy ad. Check out the videos after the jump.
Soft Reeds' "This Affair" with Roxy's bikini-clad "cheeky shorts" (anyone else catch their misuse of The Lonely Children's album cover at the end?):